CLOSING A NEARLY 10-YEAR JOURNEY AT HELIOS LE THANH NGHI
In August 2018, amidst the scorching Hanoi summer, HELIOS opened its first store at 4/104 Le Thanh Nghi. At that time, we only had a few simple wooden shelves and a few like-minded brothers.
Many people ask why, despite having larger and more modern spaces over the past decade, HELIOS still cherishes this location. The answer lies in the "MOST" aspects that no other place can offer.
1. The Most Modest Space
Le Thanh Nghi is the store with the most modest area in the system. But this very "smallness" serves as a mark of the first establishment. Although many new, more spacious stores were added later, great things always start from the smallest beginnings.
The house at 4/104 is a milestone of the early days of starting the business. Within those four modest walls, the boldest dreams were formed, and the ambition of the HELIOS team began to surge from these very first few square meters.
2. The Place that Holds the Most Memories
“Wishing HELIOS strong development.”
“Hello from Singapore.”
“Today is my birthday, I came here…”
Customers visiting HELIOS Le Thanh Nghi often leave messages in the guestbook. Here, the team shared very genuine feelings, unembellished but full of weight.
Customers visiting HELIOS Le Thanh Nghi often leave messages in that guestbook. There, the team shared very genuine and simple yet weighty feelings. Some pages record wishes from a person who bought an accessory as a gift for themselves on their birthday. There are carefully written lines from a brother visiting from Saigon. Sometimes it's just a few drawings, a short message, or a sincere wish for the brand.
Each word in that guestbook is not just a message, but a motivation for HELIOS to understand that: The affection our brothers have for the brand is always the most precious "asset" we carry with us as we close this chapter.
3. A Thank You from the First "Stop"
Nearly 10 years – a journey long enough to turn strangers into familiar faces. Thank you, brothers, for not minding the distance, not minding the small space to stick with HELIOS Le Thanh Nghi from 2018 until now.
We choose to close this chapter not as an end, but to open a new coordinate, where the value of HELIOS and the experience of our brothers will be even better taken care of. The spirit of the Le Thanh Nghi "cradle" will always be the fire that accompanies us on all upcoming journeys.
Goodbye Le Thanh Nghi - See you all in a more stable new chapter!
Look back at the film of the nearly 10-year journey here: https://www.facebook.com/share/r/1CTAHjq6UZ/
