Super cool Digital Marketing strategies from Helios

Digital Marketing is one of the fastest and most effective ways for businesses to reach a large number of customers, promote their brands and achieve optimal business goals. Grasping that trend, Helios has also succeeded in building its position and attracting great attention from many customers. Below are specific analyses of the super cool Digital Marketing strategies from Helios that you cannot miss.

General introduction about Helios

Helios is an accessory brand founded by people who are passionate about jewelry, love to craft with "pure Vietnamese" hands and want to bring their works to the world. The brand was born in 2016, although new, but with strong efforts and pride, Helios has created its own position and mark in the hearts of customers. Honoring the real values, creative potential and sustainable development in the Vietnamese handicraft industry.

Besides being famous for its quality and unique and impressive jewelry designs, Helios is also a brand that attracts the attention of many customers through attractive and novel Digital Marketing strategies, helping to enhance success and promote the brand effectively.

“Super cool” Digital Marketing strategies from Helios

Helios is a prime example of successful implementation of Digital Marketing campaigns with the right content at the right time. By flexibly combining specific content strategies, the brand has built a large number of loyal followers. Specifically:

Create high quality content

Helios always maintains a professional blog with in-depth, useful articles about time and jewelry accessories that it provides. Combining the production of promotional videos, product introductions or easy-to-understand infographics, not only attracts many viewers, but also increases brand recognition.

Social Media Marketing

On Facebook, Helios 's Fanpage has more than 345K likes and 356K followers, helping the brand spread and reach more customers. Helios also regularly posts highly interactive content such as product advertisements, promotions, surveys, etc. Along with that is interaction with followers, answering questions and encouraging users to participate in discussions to promote the brand.

Online advertising

Using Google Ads to run search or display advertising campaigns is also one of Helios ' popular Digital Marketing campaigns. This helps Helios' articles always appear on the first search page, thereby increasing the ability to reach potential customers. In addition, Helios also cleverly combines attractive ads on Facebook and Instagram Ads to increase coverage and reach the right target audience.

Email Marketing

Helios updates customers on new products, promotions or useful information via email, helping them have a good impression and be ready to choose the brand for their upcoming purchases. Of course, the unit will also optimize the email list, classify specific customers to ensure that the message is conveyed appropriately to each target group.

Influencer Marketing

Collaborating with famous and influential people is also one of Helios 's super cool Digital Marketing strategies. The brand launches "cool" photo sets, attractive images with "famous" influencers to inspire and convey core messages to customers.

Marketing with user-generated content

Helios always encourages customers to share their experiences about products and services, be it pictures, videos, comments, shared blogs, or tweets,..... Repost user-generated content to the company's websites and social networks with permission for viral marketing and brand promotion.

This is considered a form of “free” promotion from users, not the brand itself. But to do this, the core brand must still provide necessary values ​​to users.

Experience from Helios' Digital Marketing strategies

Through Helios ' effective Digital Marketing strategies, you can easily draw some useful lessons such as:

Build clear plans and goals

Each brand will have different goals, so before implementing a campaign, you need to know clearly what the business's goals are. The more detailed and specific the goals are, the more useful they will be later, contributing to creating a successful Digital Marketing campaign.

Creating “breakthrough” content

Regardless of any Digital Marketing campaign, engaging, different and customer-centric content is always very important. Because in the digital space, content can be seen as a means of connection, helping businesses talk and interact with customers. Brands that focus on “quality” content will help connect with customers more effectively.

Choose the right advertising channels

In the digital age, users tend to connect more with brands through different platforms such as Google, Facebook, Instagram, Zalo OA,.... To reach the right target customers, businesses must choose a Digital Marketing service support unit to communicate in the most natural and creative way.